Insight: Arguments over pizza toppings always end up with someone compromising and not getting what they wanted, which inevitably means sacrificing who we are.
Concept: In this world we are all co-existing as either Pizza Bullies or Pizza Pleasers, so how do we bring everyone together? Introducing The Quad, a pizza with four divided sections with crust walls (boundaries you forgot could even exist) so everyone gets what they want.
FEED THE FIGHT
Hockey. The only sport that lets you fight.
U.S. Youth Travel Hockey faces major fundraising challenges to play in tournaments, and Pizza Hut is stepping in to help. Partnering with Adrenaline fundraising, Pizza Hut will match funds and sponsor the top 12 fundraising teams—Team Olive, Team Pineapple, and more. So hit the pavement, hockey teams, and may the best topping win!
MERCH
If you are one of the lucky ones that get a topping to sponsor your team… remember that’s your new mascot for the season, don’t wear it out.
In App
If you need to place an order for pickup, we are calling people out on our app who spend more than 60 seconds on their Pizza Hut order.
Are You A Pizza Bully Or Pizza Pleaser Quiz?
Influencers/Celebs
We're teaming up with Jimmy Fallon to celebrate National Pizza Month! In October, he'll use Pizza Hut's "Pizza Bully Quiz" to find out who the real Bullies and Pleasers are. Plus, he'll have The Quad delivered to the stage to prove everyone can get what they want!
Me & Maggie Held (Art Director) hanging with The Quad!