LET ‘EM EAT
Fast food isn’t what it used to be. We are taking on all that’s wrong with the category and its worst offenders.
Agency: 22Squared
Pitch work - we won!
McBroken.com
McBroken.com is a website that gives real-time data about every broken McDonald’s ice cream machine in the nation.
Scraping this data, we can pinpoint when and where nearby McDonald’s ice cream machines are broken and immediately go live with billboards and geo-targeted ads.
Social Campaign
“Fast Food Rage” is being posted all over the internet. We are piggybacking on our competitor’s fails and take the customers that other fast food companies are losing and Let ‘Em Eat (finally).
Using good old-fashioned social listening, we’ll respond to these complaint threads with hyper-specific URL responses from Checkers URLs that serve up distinct landing pages.
TikTok
my face looks good as a burger
