McBroken.com
The biggest meme in fast food is that the McDonalds ice cream machine is always broken. This was part of a larger campaign “Let Em Eat.”
Agency: 22Squared
Pitch work - we won!
McBroken.com is a website that gives real-time data about every broken McDonald’s ice cream machine in the nation.
We scraped data to find out when and where ice cream machines were broken and swooped in with billboards and geo-targeted ads for the superior Checkers.
Social Campaign
Fast food rage is posted all over the internet. We trolled our competitor’s fails and responded with hyper-specific URL responses from Checkers URLs that serve up distinct landing pages.
TikTok
my face looks good as a burger
Original pitch manifesto
